Firehorse Media


Firehorse Media

collaborate . create . communicate



– Publicity Consultancy
– Press releases
– Media Liaison
– Advertorials
– Competitions
– Events
– Distribution
– Media Monitoring
– Media Placement

& Digital Media

– Communications Consultancy
– Project Management
– Content Development
– Writing
– Editing & Proofing
– Image Sourcing
– Brand Facilitation
– Website Design
– Broadcasting

Social Media

– Social Media Consultancy
– Content Creator
– Social Management
– Blogs
– E-books
– Ghost Writing
– Platform Monitoring


Firehorse Media is a Communications Consultancy headed up by Media and Marketing Specialist Mercédes Westbrook.

With an extensive career in the custom magazine publishing arena working with top South African brand marketing and management teams, Mercédes offers her clients in-depth experience covering communication and content services across a variety of industries and media platforms.

Mercédes holds Higher Diploma’s in Journalism, Hotel Management, Targeted Account Selling, Sales Negotiation, Effective Speaking and Transformational Writing.

Her areas of expertise include writing, editing, proof reading, training and mentorship, design principles, editorial development, commercial awareness, budgeting, print and digital consultancy and project management.

Mercédes has filled the following key positions:

  • PR Account Manager for GrandWest
  • Consulting Communications Manager at Atmosphere Orange
  • Association Management, Marketing & Print and Digital Editor for the Stationery, Home and Office Products Association of Southern Africa  (SHOP-SA).
  • Editorial Director at Redsand Interactive (Pty) Ltd.  (Received four PICA Magazine Awards from the Magazine Publishers Association of South Africa (MPASA)
  • Marketing Manager at Cadplan: Autodesk Reseller of Architectural Design software (awarded the top South African Reseller for five consecutive years)
  • Head of Publishing at David Barritt & Company: Public Relations/Photographic Library Services


What’s in a Brand?

Brand is made up of quality and service.  The logo is the image of the brand, and people remember it through the experience your business delivered. Your brand is your reputation --  the most valuable thing you possess. A strong brand and the trust it engenders are...

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The Logistics of Language

With 11 official languages in South Africa, we live in a culturally diverse society and when you need help, you need help… I confess. I have never had ability with languages. I struggled with Afrikaans at school and nearly lost my University exemption to it, only to...

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“The digital platform allows us to embrace a direct and simple means of broadcasting an idea, a product or service in an immediate and compelling way to a global audience. It is an influential tool, voice and platform for anyone willing to engage in the viral power of online media.”

“Technology has opened the door wider to communication, connection and engagement. Has your brand joined the digital revolution? Are you effectively interacting, promoting, and sharing knowledge that captures people’s attention with relevance, velocity and brand impact?”

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