collaborate . create . communicate
– Publicity Consultancy
– Press releases
– Media Liaison
– Media Monitoring
– Media Placement
& Digital Media
– Communications Consultancy
– Project Management
– Content Development
– Editing & Proofing
– Image Sourcing
– Brand Facilitation
– Website Design
– Social Media Consultancy
– Content Creator
– Social Management
– Ghost Writing
– Platform Monitoring
Firehorse Media is a Communications Consultancy headed up by Media and Marketing Specialist Mercédes Westbrook.
With an extensive career in the custom magazine publishing arena working with top South African brand marketing and management teams, Mercédes offers her clients in-depth experience covering communication and content services across a variety of industries and media platforms.
Mercédes holds Higher Diploma’s in Journalism, Hotel Management, Targeted Account Selling, Sales Negotiation, Effective Speaking and Transformational Writing.
Her areas of expertise include writing, editing, proof reading, training and mentorship, design principles, editorial development, commercial awareness, budgeting, print and digital consultancy and project management.
Mercédes has filled the following key positions:
- PR Account Manager for GrandWest
- Consulting Communications Manager at Atmosphere Orange
- Association Management, Marketing & Print and Digital Editor for the Stationery, Home and Office Products Association of Southern Africa (SHOP-SA).
- Editorial Director at Redsand Interactive (Pty) Ltd. (Received four PICA Magazine Awards from the Magazine Publishers Association of South Africa (MPASA)
- Marketing Manager at Cadplan: Autodesk Reseller of Architectural Design software (awarded the top South African Reseller for five consecutive years)
- Head of Publishing at David Barritt & Company: Public Relations/Photographic Library Services
In order to gain the most profitability from your customer base, you will need to drill down into each client’s portfolio and deliver on a well-defined service and product strategy Many companies today still approach their client base with a ‘one size fits all’...read more
As South African e-commerce gains momentum, retailers can expand their reach significantly by adding online and mobile channels. According to a 2012 report by technology research company World Wide Worx (WWW), e-commerce growth is accelerating. The study predicts that...read more
Admit it. You are guilty of it yourself. Your digital devices have become an extension of your arm and the gateway to your world, and whether you are a Millennial or not, you are always ‘switched on’ and open to disruption. While the ‘internet of things’ has brought...read more
Something every bride anticipates is the first night together with her husband following her wedding celebrations. Your honeymoon night may be your first consummation and one of ‘pure pleasure’ or you might already have an established relationship of ‘proven pleasure’...read more
A brief overview of some of the emerging trends for business and consumers leading into the year 2013. As we gear up for the year ahead, business must focus on the emerging trends and latest technologies which will power business towards a more dynamic future. Mobile...read more
“The digital platform allows us to embrace a direct and simple means of broadcasting an idea, a product or service in an immediate and compelling way to a global audience. It is an influential tool, voice and platform for anyone willing to engage in the viral power of online media.”
“Technology has opened the door wider to communication, connection and engagement. Has your brand joined the digital revolution? Are you effectively interacting, promoting, and sharing knowledge that captures people’s attention with relevance, velocity and brand impact?”