Bridging the Unemployment Gap: How SAIW is Securing the Future of Welding in South Africa
The South African Institute of Welding (SAIW) is tackling one of the country’s toughest challenges: unemployment. This release highlights how the organisation is addressing the skills gap in welding through innovative training programmes, new digital tools, and global...
Luke Dale Roberts Joins Chefs for Change to Champion Sustainable Farming in Africa
Celebrity chefs often shape food trends, but they can also shape conversations around sustainability and food security. This release for Luke Dale Roberts highlighted his partnership with Chefs for Change, connecting his culinary prestige to the vital work of Farm...
The Honest Truth: 1 in 3 South African Children Will Face Sexual Abuse by Age 17
Some press releases carry weight far beyond media visibility. This release for the African Child Trauma Conference was written to spotlight Dr. Ayelet Giladi’s groundbreaking research in child sexual abuse prevention, while framing the conference as a crucial...
Why Tax-Deductible Property Portfolios Are a Smart Investment Strategy
Property is more than bricks and mortar — it’s one of the most effective tools for long-term wealth creation, especially when paired with South Africa’s current tax incentives. This release for Knight Frank positions the firm as both an investment guide and a trusted...
House of Hemp Secures South Africa’s First Commercial Cannabis Production License
Some press releases mark not just a company milestone but a national turning point. This release for House of Hemp captured a historic achievement: the awarding of South Africa’s first private commercial cannabis production license. It framed the win not only as a...
Hayward Safaris: Crafting Ultra-Exclusive African Expeditions for the Global Elite
When it comes to luxury travel, exclusivity is the ultimate currency. This release for Hayward’s Grand Safari Company positions the brand at the pinnacle of African travel experiences — mobile 5-star safari expeditions designed for royalty, celebrities, and corporate...
Counting Confidence One Head at a Time: The Nilotiqa Story
Sometimes the most powerful brand stories are born out of frustration — when someone refuses to accept what the market offers and dares to create their own solution. That’s the story of Thokozile Mangwiro, founder of Nilotiqa Haircare, a homegrown brand for natural...
Pioneering Healthcare for Poacher-Wounded Rhinos: Regenerative Medicine Brings Hope
One of the most impactful releases I’ve written was for a collaboration between The Rhino Pride Foundation and Novita Biotech, highlighting the first use of regenerative medicine to treat rhinos injured in poaching attacks. This release had to communicate both the...
How South Africans Reset Their Shopping Habits During Covid-19: Insights from Nielsen
The Covid-19 pandemic reshaped consumer behavior around the globe, but nowhere was the shift more dramatic than in South Africa. As part of my portfolio, I developed and wrote this press release for Nielsen on behalf of MediaInk, highlighting how the pandemic altered...
How South African Corporates are Redefining Employee Volunteering for Sustainability
Employee volunteering has evolved from “once-off charity days” to structured programmes that create lasting community impact. One of the projects I supported was a release for FirstRand’s Beyond Painting Classrooms initiative, where leading South African corporates...
Research in Chunks: The Smarter Way to Write Your Nonfiction Book
By chunking your research into intentional blocks, you protect your flow, elevate your authority, and dramatically shorten your timeline.
Why Fewer Chapters Create a Stronger Nonfiction Book
Attention spans are short, competition is fierce, and even the most well-intentioned reader is scanning, highlighting, and reading in bursts. Books that perform well today are clean, structured, and skimmable, without sacrificing substance.