5 Content Marketing tips for SMEs
Use content marketing to your advantage when you are see your customers as human beings and not just dollar signs for your bottom line. Content marketing requires that we listen to our customers and respond to their needs in real time. When we provide solutions to...
Dynamic Storytelling for Your Brand
With brands able to message in milliseconds across digital, mobile, and video platforms, it is programmatic media buying’s analytics which ensures a multi-layered story reaches its target audience.
Why you Need to Automate your Online Media Plan
Programmatic marketing is without a doubt the future of online advertising. South African brand advertisers will need to embrace this new technology within the marketing process if they want to increase business revenue and achieve true omni-channel, customer-centric reach.
Where should I place my advertisement for media efficiency?
Imagine you are in a private train thundering along a super monorail twisting its way around the globe. Would you stay seated in your chair in the same carriage, looking out the same window for the entire journey? Or would you look out at the changing landscape from...
Embrace ad tech strategy or risk brand lethargy
You wake up one day and everything you thought you knew about marketing is obsolete. Welcome to digital age disruption in media buying and consumer messaging as marketing processes undergo a massive data-driven transformation. You sit in your office buried under a...
SA Brand Managers embrace Programmatic Marketing
Programmatic media buying (PMB) is rapidly transforming the way South African brand managers purchase advertising media, define target audiences and deliver direct, focused messages to consumers. Its tactical processes are saving the advertising industry time and...
Choice and opportunity cost
One of the most basic principles of economics - opportunity cost - according to the Economist’s definition, is ‘the true cost of what you have to give up to get it. Brad was shopping for his first hi fi stereo and had spent an hour debating between a R6 600 Pioneer...
South Africa surges ahead with social media advertising – 52% growth
In South Africa, digital advertising on smartphones and computers will generate 52% of the total increase in ad spending during the next five years, with over half of South Africa’s internet traffic on mobile phones, making it the greatest opportunity for growth in...
Swinging to Advertising Success with a Pro Touch
The Pro Shop opened its first store in the heart of Johannesburg’s CBD in 1976, today this iconic sports brand represents South Africa’s largest golf superstore offering sportsmen and women a full range of professional golfing equipment. A focussed approach to its...
Considering E-Commerce?
A quick look at the pros and cons of entering the online retail market Online shopping in South Africa has continued to hit record highs, especially during last year’s holiday season when online spending increased between 30-40% compared to previous years. The...
E-learning Tools: Anywhere Anytime
E-learning makes educational content available electronically, free from language, literacy, and social constraints. In the current economic climate, many businesses find themselves having to cut training costs, however companies can save up to 70% on training costs...
A Meeting of Minds and Agency Strategy
Belinda Taylor, Media Mind at Cape Town based agency Tag 8 discusses their business alignment with digital media buying agency Atmosphere Orange and their programmatic campaign successes to date. How has working with Atmosphere Orange boosted your business?...