by Mercedes Westbrook | Aug 11, 2025 | Firehorse Media
Stop Waiting for the Perfect Time to Write Your Book
Waiting for the perfect time to write your book? It doesn’t exist.
A few years ago, I worked with an aspiring author who had been “about to write a book” for six years. She had great ideas, a powerful message, and expertise to share — but she kept waiting for the right moment.
When we finally began working together, I challenged her to write for just 10 minutes a day. She started messy, didn’t overthink it, and in six months, she was holding a completed manuscript.
The truth? Finished books come from starting, not from waiting for a mythical perfect time. According to James Clear, productivity expert and author of Atomic Habits, action precedes motivation — not the other way around. If you keep waiting for inspiration or free time to appear, you’ll be waiting forever.
How to Start Writing Your Book Now (Even with a Busy Schedule)
The authors who finish are the ones who:
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Start small: Ten minutes a day is enough to build momentum. That’s 70 minutes a week — over 5 hours in a month.
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Ignore the “edit monster”: Get your thoughts down first; refine later.
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Focus on progress, not perfection: Every rough draft is a step closer to a finished book.
- Join a writing circle to keep you on point and motivated (ask me how).
As Anne Lamott says in her writing classic Bird by Bird, give yourself permission to write “sh***y first drafts.” This is how most successful nonfiction books begin — imperfectly.
The Business Case for Starting Now
If you’re an entrepreneur, coach, or consultant, your book is a business card that never expires. It builds authority, opens doors to speaking opportunities, and keeps attracting clients long after publication.
Publishing consultant Michael Hyatt calls a book “a permanent business card that amplifies your influence.” If you start today, you could be holding that influence in your hands within a year.
Your Next Step
Every day you delay is another day your book could be working for you — attracting opportunities, building your authority, and sharing your story with readers.
Whether you want to write a nonfiction book to grow your business or share your personal expertise with the world, the best time to start is now. Even 10 minutes a day can change everything.
I’m Mercedes Westbrook, a book coach and media/marketing professional. I help aspiring authors go from idea to published book — with clarity, strategy, and encouragement every step of the way.
Start your book today. Let’s get your story out of your head and into the world.
About Mercedes Westbrook
Mercedes Westbrook is a book coach, media and marketing professional, and founder of Firehorse Media. With years of experience helping authors craft impactful nonfiction, she combines strategic marketing insight with hands-on guidance to help clients bring their stories to life. Her work has been praised by authors and entrepreneurs alike for its clarity, encouragement, and results-driven approach. Learn more at www.firehorsemedia.co.za
by Mercedes Westbrook | Aug 10, 2025 | Firehorse Media
Want a business card that works while you sleep?
Three years ago, a coach I worked with published her first nonfiction book. She wasn’t a celebrity. She didn’t have a massive social media following. But she did have expertise, a story, and the courage to put them into words. That book still brings her new clients today. It works quietly in the background — on bookshelves, in offices, in handbags, on Kindle devices — introducing her to people she’s never met.
Why This Works:
Marketing leaders like Seth Godin and Ann Handley have said it again and again — authority comes from showing up, sharing your knowledge, and proving your credibility over time. A book does that in a way no other marketing tool can.
- It positions you as an expert. A published book is tangible proof that you know your subject.
- It opens doors. Speaking gigs, media features, and client referrals often follow.
- It keeps selling for you. Long after the launch, your book continues to circulate, working as a silent ambassador for your business.
The Expert Perspective:
Michael Hyatt, leadership mentor and author, describes a book as “a permanent business card that amplifies your influence.” He’s right — your book becomes a multiplier, extending your reach far beyond what you can do in person.
Your Next Step:
If you’ve been thinking about writing a book, stop waiting for the “perfect” moment. The perfect moment is the day you start. Whether you want to self-publish or go the traditional route, the key is getting your expertise out of your head and into a form that can work for you for years to come.
Let’s make your book happen. Visit www.firehorsemedia.co.za to get started.
About Mercedes Westbrook:
Mercedes Westbrook is a book coach, media and marketing professional, and founder of Firehorse Media. With years of experience helping authors craft impactful books, she combines strategic marketing insight with hands-on guidance to help clients bring their stories to life. Her work has been praised by authors and entrepreneurs alike for its clarity, encouragement, and results-driven approach. Learn more at www.firehorsemedia.co.za
by Mercedes Westbrook | Mar 11, 2025 | Firehorse Media
Do you ever feel like no matter what you do, it’s never enough? Like there’s this invisible voice in your head whispering (or sometimes shouting) that you’re not worthy, not lovable, not good enough and you are never going to get ahead? If so, you’re not alone.
For many of us – especially those who have experienced childhood trauma or abuse – self-love feels foreign, almost impossible.
We learn to survive by being small, by pleasing others, by keeping quiet, by working harder. But that’s not love. That’s fear. And the longer we stay trapped in that mindset, the more disconnected we become from ourselves.
I know this to be true because I ran from my childhood trauma for decades. I was always partying, or working, or in a relationship. I avoided stillness and silence, distracting myself with activities outside of myself so I could block out the voice inside; all the while avoiding self-care and self-love, fighting life and the feelings and memories I wanted to shut out, running like to wind to avoid the pain of betrayal and abuse. Terrified of what I may uncover inside my Pandora’s box.
So, how do we break free from this burden? How do we stop the downward spiral of avoidance of self-care and the toll of self-criticism and start treating ourselves with the love we so desperately seek from others?
Let’s talk about it.
The Downward Spiral: Why We Feel Unworthy
Psychologist Nathaniel Branden once said, “Self-esteem is the reputation we have with ourselves.” And for many of us, that reputation is built on years of self-judgement, guilt, and shame.
I remember working with a woman – let’s call her Sarah – who had spent her entire life believing she wasn’t good enough. As a child, she was constantly criticized by her parents. If she got an A, they asked why it wasn’t an A+. If she spoke up, she was told she was “too much.” By the time she reached adulthood, she had internalized these messages so deeply that she couldn’t accept a compliment without feeling like a fraud.
Sarah’s story isn’t unique. Trauma, neglect, and emotional wounds teach us that love is conditional – that we have to earn our worth. And so, we hustle. We perfect. We people-please.
But here’s the truth: Love isn’t something you earn. It’s something you remember.
And the first step is realizing that the voice in your head is telling you otherwise. That voice is not yours. It’s a learned narrative. And just like it was learned, it can be unlearned.
Recognizing the Lies Your Mind Tells You
If you struggle with self-love, chances are your inner dialogue sounds something like this:
- “I’m not smart/pretty/successful enough.”
- “I’ll be happy when I lose weight/get the promotion/find a partner.”
- “If people really knew me, they wouldn’t love me.”
- “I don’t deserve happiness.”
These are not facts. They are beliefs – beliefs that were handed to you by other people. Maybe a parent, a teacher, an ex-partner, or society itself.
Dr. Kristin Neff, a leading researcher on self-compassion, explains that self-criticism comes from a survival mechanism. Our brains evolved to scan for threats – and for many trauma survivors, the biggest “threat” is rejection and shame.
But here’s what you need to ask yourself:
What if I’m wrong about myself?
What if the story you’ve been telling yourself isn’t true? What if you are already enough, and the only thing standing in your way is the belief that you aren’t?
How to Start Loving Yourself (Even If You Don’t Know How)
If you’ve spent years (or decades) being hard on yourself, self-love won’t happen overnight. But it can happen. And it starts with small, daily choices.
- Treat Yourself Like You Would a Child
Imagine a five-year-old standing in front of you, crying because they feel unworthy. Would you tell them they’re a failure? That they don’t deserve love? No. You would comfort them. You would remind them how precious they are.
You still have that child inside you. Talk to yourself the way you would talk to them.
- Question the Voice of Self-Doubt
When you hear that inner critic say, “You’re not good enough,” pause and ask:
- Whose voice is this?
- Is this thought helping me or hurting me?
- What would I say to a friend who had this thought?
You don’t have to believe every thought you have. In fact, most of your negative self-talk is habit, not truth. It’s a loop that our egoic mind feeds itself.
These negative thought patterns are often referred to as cognitive distortions which can trap us in cycles of self-doubt and anxiety. The ego, as conceptualized in psychology, serves as our conscious identity, mediating between our innate desires and societal expectations. However, it can also ensnare us in negative thought loops. Aaron Beck, a pioneering psychiatrist, identified that individuals often experience “automatic, spontaneous and seemingly uncontrollable negative thoughts” about themselves, their environment, and their future. He termed this phenomenon the “cognitive triad,” which is central to his cognitive theory of depression. In simpler terms, he coined the idea that what one thinks becomes reality.
Science has proved that a significant portion of our daily thoughts are repetitive and negative. Neuroscientist Dr. Simone Boer explains that up to 80% of our thoughts are negative and often repetitive, stemming from deep-seated beliefs formed during childhood.
These automatic thoughts can distort our perception of reality, leading to patterns such as overgeneralization, filtering out positive experiences, and catastrophizing situations. Such distortions reinforce negative beliefs and perpetuate a cycle of negativity.
To remedy this, Beck broke from traditional psychiatry to incorporate healing through social learning, stress inoculation training, problem solving training, and self-control therapy.
The Waldorf education system, founded by Rudolf Steiner in the early 20th century, is based on a holistic, developmental approach to learning in children. It integrates movement, music, storytelling, and experiential learning to deeply engage children in mind, body and spirit. The goal is not just to teach information but to embody learning – to engage the whole being: head (thinking), heart (feeling), and hands (doing), giving young learners a head start in life. As we know, it is never to late to learn something new.
- Create a Self-Love Ritual
Self-love isn’t just a mindset; it’s a practice. Find small ways to care for yourself every day:
- On waking first thing in the morning, acknowledge the world with a smile: you have awoken to a new day, a new world to start afresh. Write down one thing you love about yourself, in a journal you keep by your bed.
- Take a few minutes to breathe deeply and check in with your body. Connect with your heart space and give it gratitude. Be thankful for your body just the way it is; for moving you through your day or; for the illness or pain that has arrived as a lesson. Acknowledge your brain for the amazing operating system that is it, which helps you navigate life.
- Start a “self-kindness” journal where you write words of encouragement to yourself. If you find this difficult at first, then use your imagination to dream of everything you want to achieve in your life – connect to the image of your future self, one that is confident, successful, joyful. You can add positive imagery you have cut out from an old magazine, or glue in old concert tickets which remind you of a happy occasion; perhaps some Spring flowers pressed into the pages that carry a reminder of a walk you took in Nature.
- Speak an affirmation out loud: “I am worthy just as I am.” Search for affirmations that you can relate to that lift you up and help you to find courage in your day. Take the time to – even if it’s a few short minutes – to connect with the words, bringing them into your mind and your heart.
- Let Go of the Need for Approval
One of the biggest blocks to self-love is seeking validation from others. We think, If they love me, I’ll finally love myself. But self-worth isn’t built externally.
Try this exercise: Write down three things you value about yourself that have nothing to do with other people’s opinions. Start the journey withing to learn more about yourself. We need to be aboe to stand alone from the crowd, searching internally for our unique set of values and principles of what we believe to be acceptable in life. Remind yourself that your worth is not negotiable.
- Heal the Wounds, Not Just the Symptoms
Self-love is deeper than affirmations and bubble baths. If your self-worth was damaged by trauma, it might take deeper work – therapy, trauma processing, or inner child healing – to truly reconnect with yourself.
In the book, The Body Keeps the Score by Bessel van der Kolk or Radical Acceptance by Tara Brach we are offered powerful insights into healing past wounds. We can learn deeper modalities which deal with the inner critic and the wounded child by fostering self-compassion and inner peace and an empowered inner voice.
- Befriend your inner critic: recognise and acknowledge your inner critic, give it a name. Ask yourself: I hear the voice saying I am not good enough. I wonder what it’s trying to protect me from?
- Be curious rather than judgemental. Ask: What does this part of me fear will happen if I stop criticising myself?
I share deeper insights on my website about the Mother Wound and Father Wound and finding the courage to heal our origin relationships. Before we can truly set ourselves free we must accept, acknowledge and appreciate our childhood and what it is meant to teach us.
But let’s just deal with today, learning to love yourself in the NOW
What If You Loved Yourself Anyway?
I want to leave you with a question:
What if you decided – right now – to love yourself exactly as you are?
Without the stories, the memories or excuses. Not when you lose weight. Not when you accomplish more. Not when someone else validates you. But now.
Are you able to look within and see your own beautiful uniqueness in this moment? Can you appreciate that you are a one-of-a-kind combination of experiences, biology, soul essence, and personal perception that has never been before and never will be repeated again? That your uniqueness is your own personal blueprint made up of lived experiences, intuition, creativity, genetics, brain wiring, the way you process emotions and the way to you connect to others? Even if two people experience the same event, their perception and meaning-making will be different. Your story, your way of seeing life, is only yours.
At the deepest level, your essence – the part of you that exists beyond time, labels, or conditioning—is what makes you unlike anyone who has ever lived or will ever live again. You are a singular, unrepeatable soul.
Self-love isn’t about being perfect. It’s about being real. It’s about showing up for yourself, even when you feel unworthy.
Because the truth is – you have always been enough. You just forgot.
And it’s time to remember.
We are living in epic, transformative times, where humanity is awakening to its true nature. The old structures are crumbling, making way for a deeper understanding of who we are – divine souls, powerful beyond measure, each carrying the spark of creation itself. As we shed illusions and conditioning, we remember that we are not small or separate but connected, luminous beings with the ability to heal, create, and shape reality. This is the great awakening – a return to our essence, our sovereignty, our godspark.
Final Thoughts: Your Next Step
If you’re serious about shifting the way you see yourself, if you want to grow out of your small spaces, shed old skin and face the world anew, take action:
- Challenge one negative thought per day. When self-doubt creeps in, question it. Ask yourself, is this really true? Imagine you are on a debate team, challenging your own negative thoughts with real-life evidence that proves them untrue. A wise adage says, what we focus on expands – whether it’s worry, negativity, or doubt – while what we observe with clarity and truth often dissolves. Fear is merely smoke and mirrors, testing your resolve. You are more than enough and fully capable, but perhaps you’ve never truly confronted these false beliefs about yourself. Be willing to be wrong about your limitations.
- Practice self-compassion. Be kind to yourself, even when it feels unnatural. The law of the Universe teaches that we must first imagine and feel something before we can create it. As creators, we use our imagination to shape new realities—fake it till we make it. Each morning, I wake up and smile, setting the tone for my day by telling my mind and body how I want to feel. The first thoughts of the day matter—notice them, and if needed, change the narrative. Life is a gift, and the natural world—from singing birds to sunshine and rain—exists to remind and encourage us. I challenge you to get creative!
- Start a new habit: Throughout the day, catch your negative thoughts and use a grounding action to shift your energy. Try taking three deep breaths while touching each finger to your thumb, creating a physical reminder to reset and uplift your vibration.
- Reconnect with your personal power: When you feel powerless, reach within. Reread your CV or journal to remember your accomplishments and strengths. Look through family photos to remind yourself of the love and support in your life. Reach out to an old friend who sees your true essence – sometimes, a small boost is all we need to break free from the loop of negativity.
- Your environment shapes your mindset: Take a look around – does your space reflect clarity and self-worth? Small improvements can create a big shift. Declutter your wardrobe, clean your windows, polish your car, mend broken items, or make healthier food choices. Set one realistic, measurable goal, like drinking 8 glasses of water today. It may seem simple, but hydration impacts mental clarity, energy levels, and overall well-being. Small shifts lead to powerful transformation.
- Before settling into sleep at night, ask yourself What does my Soul want me to know? Our dreams are powerful and our sub-conscious brings us subtle messages to guide us in our path. If you are interested in learning how to connect to your Soul voice, I offer an online course here.
Healing is possible. And so is self-love.
I congratulate you for being curious enough to have made your way to the end of this article. Now congratulate yourself, acknowledgement is half the journey to self-discovery. Keep going!
#selflovetips
by Mercedes Westbrook | Mar 5, 2019 | Firehorse Media
For some, travelling through the endless miles of the hot, dusty Karoo is a journey to be gobbled up at speed, leaving a mere trail of dust between departure and arrival as fierce and wind-whipped as the dust devils that dance among the brush.
Photographer and author Louis Botha used to be one such traveler until the Karoo’s great silence and complex simplicity crept into his soul.
“It’s difficult to explain why, although I am convinced it is because photography taught me to ‘look differently’ at things but I started to plan my journeys to include the network of dirt roads that track through the various regions of the Karoo’s vastness,” he says.
Stopping as often as possible on his journeys, Louis Botha began to observe and appreciate from a new perspective: “I discovered a wealth of beauty and diversity I had never connected to before. This process gained momentum, pulling me in, until I realised I had lost my soul to the Karoo and I bought an old Victorian house in the 250 year old Prince Albert.
After a qualification in the field of commerce and several years in the corporate world as an executive, Louis Botha came to realise that Life is short, and Art is long!
“I decided to rearrange my lifestyle completely in order to make more time to express my vision and feelings through using light reflecting off my subjects. It’s only when one becomes part of the Karoo community that one fully appreciates the meaning of the words ‘less is more’!”
Captured by the quality of natural light available, the atmosphere of stillness, exposed human emotions and the character of its ancient landscape, Botha says, “In slowing down my life, my senses were sharpened. I was able to see again, to smell, to hear, to taste and to feel, almost as if for the first time.”
Photography of Voice
“For me photography challenges me to communicate without words, to evoke emotion without saying anything, to tell a story or to present the ordinary in an unordinary way, to make the viewer look again, think again, feel again, appreciate again. I am attracted by discovering the other side of people and things, the treasures waiting to be discovered in seemingly empty relationships and vast open spaces. The challenge is to remove the clutter and the pretention, to reveal what is real.”
Simple Images Big Photo Art
Using an old Hasselblad from the 1950’s Louis Botha’s new knowledge gave rise to his first book ‘SLOW DOWN look again’offering 148 pages of black and white storytelling portraits on film of the people of the Karoo, their ordinary lives and the mystery that will always remain firmly part of Karoo for those who are destined to be just visitors.
His second book ‘Karoo’ is an even deeper look into the wide open spaces, silence and timelessness of this unique and ethereally beautiful landscape.
“Why go to Tuscany or Provence for peace or photographic opportunities when we hold such treasures on our own doorstep. Here, in the Karoo you are offered a chance to discover yourself, to figure out where you stand in relation to your creator, your loved ones and your next of kin. Thinking about who you are, what you stand for, your purpose in life and what it means for others, it also then becomes easier to engage with the environment, to connect with people, with places, with weather conditions and objects in your everyday life.
Adds Louis Botha, “After a while, one’s images start to reflect back at you, the true spirit of the subjects, and of oneself. This experience corresponds with the saying ‘every photograph says something about the subject, and something about the photographer’!”
When shooting, Louis Botha uses digital photography in general. Occasionally, and depending on availability, he may opt for medium format film when doing portraiture or panorama landscapes. His preferred end product is an image that is printed on high quality fine art paper or canvas, to be displayed on a very special wall.
Gallery Showing at De Bergkant Lodge
To meet the many perspectives of the man behind the camera, step into 4-star De Bergkant Lodge at the top of Main Street, Prince Albert where Louis Botha’s framed images adorn the walls.
Says De Bergkant Lodge proprietor Michael Sönnichsen, “We are fascinated how Louis Botha has captured the essence of the region and its people and we are honored to be able to bring this beauty to others in the form of a gallery showing his photographic works.
“Visitors to Prince Albert are welcome to come in from the heat outside and view his selection of works or purchase one of his photographic works, or books. His first book Slow Down Look Again retails for ZAR 490.00, his latest book Karoo retails for ZAR 690.00 or you may purchase both for ZAR 1 000.00.”
Photographic Workshops in Prince Albert
Hoping to share a little of his gift of sight and the beauty of the Karoo with others, Louis Botha offers a four-day photography course in Prince Albert which includes a landscape and a portrait practical workshop and addresses both the visual and technical skills required to capture images with greater impact. It is a very special workshop designed to introduce visitors to the abundance of silence, space, timelessness and beauty of the Karoo and its people.
“It’s not about the camera. If you can see it, feel it, you can capture it,” says Louis Botha. “I am intensely aware of the importance of light and time, for our lives, for the longevity of the earth and everything on it, and for the impact it has on every image captured.
“In friendly Prince Albert, people are warm, humble, rich in knowledge and stories, kind and sincere. Here, there is an abundance of form, texture, structure, colour, contrast, solitude, emotion, space and safety, and an absence of clutter, pretentions, materialism and noise.”
by Mercedes Westbrook | Dec 23, 2018 | Firehorse Media, Lifestyle
Renamed Prince Albert in 1845 in honour of Queen Victoria’s consort Prince Albert of Saxe-Coburg, the 5-star De Bergkant Lodge is the Fabergé egg in which would otherwise just be a dusty Karoo town if it weren’t for this vintage jewel in South Africa’s upmarket establishment crown.
Owned by Swiss couple Renate and Michael Sönke Sönnichsen, its 1858 National Monument building is a hotel firmly ticked on most international visitor’s watch-list, thanks in large part to German travel author Dieter Losskarn’s personal travel book exposés which cover the depth and breadth of the crème-del-a-crème of all which South Africa has to offer.
Today, De Bergkant Lodge’s large luxurious rooms enjoy full capacity; indicating that the original Prince Albert is not the only one to enjoy delicious affairs of the heart at the foot of the majestic Swartberg Mountains.
Find me a Prince
Descend the 27 km Swartberg Pass and the shocking pink and white bougainvillea-lined streets announce your entry into town. On the very first corner on the left, De Bergkant Lodge nestles on lush clipped lawns with sparkling white buildings that comprise its stately setting and the couple’s own heritage home and herb garden, together with 10 luxury guest bedrooms and not one, not two, but three emerald-cool swimming pools, appropriately bedecked with languishing guests of foreign-tongue all enjoying the heat and the gentle afternoon lull.
As much a part of its history, the courtyard is dominated by a flourishing vine tree, its sinuous roots exposed to eons of visiting faces and feet – including that of the Republic’s own past-President de Klerk with his wife Marike – and today followed up by frequent ANC government officials who enjoy this oasis managed to international standards of service and pristine comfort.
There on a love affair of my own, I couldn’t resist a stolen kiss under its mighty boughs which draped grandly above in lieu of my own African-style mistletoe; and surely more lucky than that of our Northern counterparts icy Christmas sprigs?
Royal Principles
History repeats itself more categorically on the walls of the high ceiling reception room where there’s a wealth of period collectables, paintings and whispered descriptions of past lives. The dominatrix-looking Queen Victoria herself attempts to look light-weight and elegant with her lace gloves poised across her wrists. On modern observation, her jowled jawline deflects the whole affect, but ‘her’ Albert must have looked past this physical faux pas and seen into the very heart of her bosom.
Heart is what you get at De Bergkant Lodge. A heart that ticks with reassuring precision, one you can rely on to bring you a truly fabulous five-star experience. A complete restoration rendered by Renate and Michael, has revived the evocative scent of its history but also delivered classical touches that speak of an eye for understated luxury.
Private Respite
The Protea suite, our weekend boudoir, was a haven of cool white linen expanses stretching across king size extra length beds, monogrammed towels and soft robes and nearly; but not quite, matched in size by its vast black and white tiled bathroom featuring a him-and-her shower side-by-side and a six foot ball-and-claw bath tub beneath a vast stain-glass window.
Living in its genteel comfort with simple touches of modern technology, the rest of the world simply fades away as you slip into a time tracked only by the rise and fall of the sun in its trajectory across the azure-blue skies. Each day prepared for by a pool-side breakfast of Black Forest ham, luscious-red erotic figs and poached eggs with hand-crisped bacon. This, enjoyed in the presence of an exotic party of jostling Cardinals at the bird feeders; just as surely intent on their own breakfast victuals.
Your Dining Pleasure
Romantic dinner invitations are enjoyed at two notable restaurants on the town’s main drag. Hosted by Michael and Renate, our dinner at The Real Food Company saw local greetings called out to the town’s celebrated gallery owner Brent, another Prince Albert resident who frequents its casual atmosphere to enjoy a variety of exceptional dishes created by chef Jeremy, confirming it as a simple yet sublime eating spot popular with international foodies and locals alike.
At Olive Branch we met with Hendry, an up and coming celebrity chef who specialises in bespoke Karoo dishes compiled from his own home-grown roots. Newly-wed for the second time round, he puts as much love into his dishes as he would his new family. Find out where Hendry is currently cooking when next staying at De Bergkant Lodge.
The understated sophistication of De Bergkant offers you a holiday in the true sense of the word; a chance to take time out, and rest and restore your body and mind in elegant reprieve before you set out to face the hurly burly of the world once again.
Nestled in the ancient history of its surrounding rock formations, it offers a special ambiance that settles around you, that can only really be experienced, rather than explained. Powered by the flat desolation of the Karoo, it’s a journey to the heart of transcendent beauty in a landscape dominated by dust and rock and craggy aloe.
Small Town Secrets:
When in doubt say Darling
Look out for Pieter Dirk Uys’ latest show in February 2019 playing at Prince Albert’s Art Deco theatre The Showroom. As South Africa’s beloved entertainer on speaking terms (in cheek) with political high points of South Africa’s modern history, Uys or Tannie Evita as he/she is known, is a regular guest at De Bergkant Lodge when travelling on tour away from his home town of Darling and own bespoke theatre establishment.

Burning Black Rubber
If you’re looking for adventure activity, there is much to do from mountain biking to hiking. Take a Unimog ride up the pass and a cycle back down again from atop its 1, 583-meter peak back into town – expect some rubber to burn while holding hard onto those bicycle brakes.

When the ‘safe word’ is Die Hel
If you have 4×4 vehicle, chance a trip down into the depth of Die Hel. With its own rich settler history, it is a road not built for the faint of heart… the relief from your hairpin descent will be rewarded with a cold beer and home-cooked Karoo lamb chops at Fonteinplaas in the Oude Klowers Plaaskombuis, nestled at the bottom where you are pleasantly surprised and welcomed by the last remaining relatives of this lost community of long ago. Visit the Cape Conservation offices a few kilometers further along the valley to find out more about the flora and fauna of the region. We crossed paths with Kudu, Klipspringer and troupes of baboon while descending into its depths.

The Faberge Egg of the Karoo
While the rest of the town of Prince Albert might fade into a mirage of heat there is one other heart-stop you have to do… a trip to Avoova to claim a piece of local artisan work made from ostrich egg shell. Now an international name, Avoova produce a large collection of bespoke and truly authentic South African artifact gifts with which you can claim and return home with in memory of your Karoo experience. While there in its cool interior, ask about Obie Oberholzer’s book – you might even be able to pick up an autographed copy depicting a photographic history and the most expansive and creative production of an authentic Karoo love affair to tuck under your arm and share with friends and family back home.

Urban Slang or ‘your’ Prince Albert:
A Prince Albert is another term for a male piercing that sees a ring threaded in through the urethra and out behind the glans for decoration and sexual sensation. It’s so nicknamed from the modern legend that Prince Albert (1819-1861), had one. Perhaps more than just an affair of the heart, you probably won’t look at Queen Victoria quite the same again; or risqué Prince Albert for that matter…

Luxury Travelers of Europe:
Published in German and Dutch, find Dieter Losskarn’s travel books at www.lossis.com and explore more not-to-be-missed experiences such as that offered by the 5-star De Bergkant Lodge in Prince Albert.

Toyi-Toyi for a Toyota:
Our Prince Albert journey saw us test driving the latest 2019 Toyota Hilux in a striking humming-bird blue. Think solid work horse with futuristic fairings which saw us speeding up and down some of South Africa’s most rugged terrain… certainly a popular choice of South African adventurers, we encountered mostly Toyota 4×4 bakkies on the road, as we descended and then ascended the near sheer rock face in record time, something those first ox-drawn pioneers would have simply swooned for.

by Mercedes Westbrook | Jun 11, 2016 | B2B Sales, Business, E-learning, Firehorse Media

Content marketing puts the world in your hands
Use content marketing to your advantage when you are see your customers as human beings and not just dollar signs for your bottom line. Content marketing requires that we listen to our customers and respond to their needs in real time. When we provide solutions to our customers pain points via our content marketing drive we are mobilising our business and gaining a foothold in the thriving online and social media marketplace.
What is content marketing? Content marketing is the creation, publication, and distribution of articles, press releases, images, and video to attract and acquire a target audience.
Every business needs marketing, whether it is a start-up IT company or a tyre manufacturing business. Most of us are already using marketing strategies in some form or another through distribution of our marketing materials, our sales pitch, website and application of a database.
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