by Mercedes Westbrook | May 6, 2015 | Firehorse Media
A year or two ago, South African brand managers would have given you a resounding ‘uh?’ if you had mentioned programmatic media buying (PMB) to them.
Fast forward to current times and you are witnessing the rapid transformation taking place in how today’s brand manages are purchasing advertising media, defining their target audiences and delivering direct, dedicated information to their customers.
Armed with programmatic media buying skills they know exactly what their customers want, when, and how. What’s more, using its automated rules for buying and optimising media, they are benefiting from its efficiencies of time and money.
In 2013 this targeted ad selling hit $12 billion, it will somersault to a predicted $32 billion in 2017 and is expected to be the only way media will be purchased.
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by Mercedes Westbrook | Mar 24, 2015 | Business, E-commerce, Firehorse Media, Meetings, Venues
Admit it. You are guilty of it yourself. Your digital devices have become an extension of your arm and the gateway to your world, and whether you are a Millennial or not, you are always ‘switched on’ and open to disruption.
While the ‘internet of things’ has brought new methods for learning, networking and engaging it also brings a whole lot of external distraction too – something you don’t want interfering with the attention of your business event attendees.
For those of you wanting to maximise your future, adaption to and management of the vigorous event technology currently trending – both locally and globally – will ensure not only next-generation attendee engagement and interaction, it will also extend the lifespan of your event well beyond the circled calendar dates. (more…)
