What’s in a Brand?
Brand is made up of quality and service. The logo is the image of the brand, and people remember it through the experience your business delivered. Your brand is your reputation -- the most valuable thing you possess. A strong brand and the trust it engenders are...
The Logistics of Language
With 11 official languages in South Africa, we live in a culturally diverse society and when you need help, you need help… I confess. I have never had ability with languages. I struggled with Afrikaans at school and nearly lost my University exemption to it, only to...
Hi-Tech Meetings Beat the Mundane
What makes meetings effective?
Gain more profit with CRM strategy
In order to gain the most profitability from your customer base, you will need to drill down into each client’s portfolio and deliver on a well-defined service and product strategy Many companies today still approach their client base with a ‘one size fits all’...
Big data: Millennials think and buy like Boomers
Young, hip and driven, today’s trendsetting Millennials would never dream of comparing themselves to the ‘retirement generation’, those Baby Boomers aged 55 years and up. But, backed by big data metrics, astute marketers have found the link between two seemingly...
SA e-commerce reaches tipping point
As South African e-commerce gains momentum, retailers can expand their reach significantly by adding online and mobile channels. According to a 2012 report by technology research company World Wide Worx (WWW), e-commerce growth is accelerating. The study predicts that...
Ad Industry in urgent need of expertise, lack of programmatic savvy
More than half of the world’s population: three billion now use the web regularly and two-thirds of those are from the developing world who, thanks to smartphones have doubled their internet use over the last five years. All of this poses significant challenges for...
South African Brand Managers Embrace Programmatic Media Buying
A year or two ago, South African brand managers would have given you a resounding ‘uh?’ if you had mentioned programmatic media buying (PMB) to them. Fast forward to current times and you are witnessing the rapid transformation taking place in how today’s brand...
Event Tech in an Experience Economy
Admit it. You are guilty of it yourself. Your digital devices have become an extension of your arm and the gateway to your world, and whether you are a Millennial or not, you are always ‘switched on’ and open to disruption. While the ‘internet of things’ has brought...
White Wedding Nights…
Something every bride anticipates is the first night together with her husband following her wedding celebrations. Your honeymoon night may be your first consummation and one of ‘pure pleasure’ or you might already have an established relationship of ‘proven pleasure’...
Business Trends & Emerging Technologies
A brief overview of some of the emerging trends for business and consumers leading into the year 2013. As we gear up for the year ahead, business must focus on the emerging trends and latest technologies which will power business towards a more dynamic future. Mobile...